Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia. Brandon grew up as a poor kid in Brooklyn with a passion for sports and drive for success. Considered a sports marketing guru, Brandon started Steiner Sports in 1987 and built it into a $50 million company today. Brandon has partnered with some of the biggest names in sports including the New York Yankees, Madison Square Garden, Notre Dame, Los Angeles Dodgers, Chicago Cubs, Derek Jeter, Eli Manning, along with several others. Brandon is a permanent fixture in the media and has authored three books; “The Business Playbook,” “You Gotta Have Balls,” and his third book was just released titled “Living On Purpose.”